About the project
Show Packaging for "LIVE & BREAKING" At Republic Media Network, I was deeply involved in the comprehensive relaunch of our English news channel, which included a complete revamp of the channel's visual identity to give it a more international appeal. This major initiative coincided with the unveiling of our new headquarters, Asia's largest news center, featuring world-class studios, a state-of-the-art newsroom, and advanced facilities spread across a 6-acre site. Key Features and Process: 1. Show Packaging Redesign: I was tasked with redesigning the entire packaging for "LIVE & BREAKING," one of the channel's most crucial programs. Running from 9 AM to 5 PM, this show delivers all live news and breaking updates throughout the day. 2. 3D Identity Creation: The main visual identity of the show was crafted in 3D using Element 3D. This involved designing a dynamic and visually striking logo that represents the show's fast-paced and urgent nature. 3. Animation and Compositing: The animation and compositing were executed in After Effects, where I brought the 3D elements to life. This included creating seamless transitions, eye-catching lower thirds, and other graphical elements that enhance the viewer's experience and maintain engagement during live broadcasts. Impact: - Enhanced Viewer Experience: The revamped packaging provided a fresh and modern look, aligning with the channel's new international branding and elevating the overall viewer experience. - Brand Consistency: The new design ensured a consistent visual identity for "LIVE & BREAKING," reinforcing the show's prominence and reliability in delivering important news. - Operational Efficiency: The use of advanced tools like Element 3D and After Effects enabled efficient creation and integration of high-quality graphics, supporting the show's demanding live broadcast schedule. This project highlights my skills in 3D design and motion graphics, showcasing my ability to develop and implement visually compelling and brand-aligned packaging for high-profile live news programs.
COMPANY
Republic Media Network